Quarante ans de protection domestique

Aug 1 — Nan'an County Mosquito-Coil Factory officially opens, producing the Rongji brand coil under director Zhang Hua'an with 18 staff.

Nov — OEM mosquito-coil production begins for Hangzhou Yongxin Chemical Works ('Liegu' brand).

Sep — pyrethrin introduced from Japan; Goldeer premium mosquito coils developed, opening the market with 'highly effective, non-toxic'. Oct — a self-penned slogan at the Zhengzhou national trade fair wins orders from distributors in nine provinces and cities, and the premium coil breaks through in sales.

May 1 — Director Zhang Hua'an receives the Fujian May 1st Labor Medal (1984) from the provincial federation of trade unions.

Jan — the Goldeer premium coil wins an Innovation Award at the Quanzhou exposition of provincial small commodities. Dec — Zhang Hua'an is named a Fujian Advanced Individual in Work Safety.

Nov — a Japanese electric mosquito-mat production line is imported; profitable in its very first year, accelerating the company's growth.

Dec — the Goldeer premium coil wins the Fujian Excellent New Product Award and is named both a Fujian Quality Product and a national light-industry Quality Product.

Mar — the factory's Party branch is founded. Oct — the Sino-Philippine joint-venture contract for a mosquito-coil factory is signed with Wu Shengjing, chairman of the CEMRO Group. Dec — named a Provincial Advanced Enterprise; the electric mosquito mat wins the Fujian Quality Product title and the first 'Consumer Trustworthy Product' of Fujian.

May 25 — the factory is renamed Nan'an Mosquito-Coil General Factory. The Goldeer aerosol wins a Fujian sci-tech progress third prize; Dec — the electric mosquito mat is named a Ministry of Light-Industry Quality Product.

Apr — Zhang Hua'an receives the national May 1st Labor Medal as an Outstanding Business Manager. Oct — the Goldeer cockroach-repellent coil is successfully developed. Dec — study visit to Sumitomo Chemical in Japan.

Jun — full ownership of the 'Goldeer (金鹿)' trademark is approved by the State Trademark Office; the cockroach coil wins a gold award at the Fujian Invention & Innovation Exhibition. Aug — Zhang Hua'an is engaged as an adjunct associate professor by Huaqiao University. Nov — the Household Insecticide Research Institute is established.

Jan — the Sino-Philippine JV Huasheng Mosquito-Coil Factory (Philippines) starts production. Mar — silver medal at the 21st Geneva International Invention Expo. Jun 8 — Fujian Jinlu Group Company established. Aug — 'Goldeer' named a Fujian Famous Trademark. Oct — General Manager Zhang Hua'an granted a State Council special allowance.

Jun — the cockroach coil wins a light-industry sci-tech progress third prize; the aerosol wins gold at the 5th Asia-Pacific International Trade Fair. Dec — the premium coil is listed as a Ministry of Light-Industry Quality Product.

Jan — the cockroach coil wins a China Light-Industry Excellent New Product second prize. Apr — General Manager Zhang Hua'an is named a National Model Worker by the State Council. Jun — listed as a Fujian Technology Innovation Enterprise. Dec — named a National Light-Industry Excellent Enterprise.

Jul — coils and electric mosquito mats are listed as 1996 recommended products by the China Household Sundries Industry Association. Dec — Goldeer household insecticide products are named 'Fujian Famous-Brand Products' by the provincial government.

Jun 30 — the intangible asset value of the Goldeer (GOLDEER/JINLU) brand is appraised at RMB 702.81 million. Jul — the coil is named a 'China Consumer Trustworthy Product' by the China Consumers' Association.

Jan — Zhang Hua'an is elected a deputy to the 9th National People's Congress. Nov 16 — 'Goldeer JIN LU' is named a Fujian Famous Trademark. Dec — annual tax payments reach RMB 10.27 million, the first ten-million-yuan taxpayer in Nan'an.

Mar — the coil is listed in the third batch of Key Protected Famous Products under the national '121 Plan'. Oct — attendance at the South Africa International Trade Fair. Dec 27 — the Jinlu Hotel is officially rated a three-star tourist hotel.

Jul 9 — then-Fujian Governor Xi Jinping inspects the Jinlu Industrial Park, speaks highly of Goldeer's development and pledges support for the 'Goldeer' China Well-Known Trademark application. Oct — 'Goldeer' is listed by the State Administration for Industry & Commerce as a 'Nationally Key Protected Trademark'.

Aug — listed among the nation's 100 'Contract-Honoring & Credit-Keeping' enterprises by ten ministries including the SAIC. Dec 31 — with provincial government approval, the group is restructured into Fujian Jinlu Daily Chemical Co., Ltd.

Feb 16 — Finance Minister Xiang Huaicheng inspects the company. Mar 12 — the 'Goldeer' trademark is recognized as a China Well-Known Trademark covering coils, electric mats and aerosols — the first in the daily-chemical industry recognized by the SAIC. Sep 29 — the Jiangxi Ruichang branch is officially registered.

Jan — the in-house magazine 'Jinlu People' is founded; the company is named a 'National Contract-Honoring & Credit-Keeping Enterprise' by the SAIC. Nov 7 — Goldeer coils and aerosols obtain the China Environmental Labeling product certification from the State Environmental Protection Administration.

Mar 24 — Fujian deputy party secretary Wang Sanyun inspects the industrial park; a city symposium on Party building in private enterprises is held at the Jinlu Hotel.

Feb — Mr. Zhang Xiangrong is appointed General Manager. Apr 12 — the company co-founds Quanzhou Science & Technology Middle School with Quanzhou No.5 Middle School. Jun 3 — honored as a 'National Model Workers' Home' by the All-China Federation of Trade Unions.

Goldeer spiral coils are named a 'China Top-Brand Product'; the secretary-general of the national household insecticide committee visits and speaks highly of Goldeer's leading role in the mosquito-coil industry.

May — Chairman Zhang Hua'an receives the Fujian May 1st Labor Medal. Dec — new products win one gold and two silver awards at the Fujian '6·18' Cross-Strait Workers' Innovation Awards.

May — donations to the Wenchuan earthquake relief total RMB 550,000 in cash and supplies. Jun — four R&D projects win one silver and three bronze awards at the '6·18' Cross-Strait Workers' Innovation Exhibition. Sep — Goldeer coils are named the 2008 'Signature Brand of China's Mosquito-Coil Industry'.

Jul — recognized as a 'Fujian High-Tech Enterprise'; Jul 9 — certified as a Quanzhou Municipal Enterprise Technology Center.

Jan 28 — the Jinlu Apartments, built with an investment of over RMB 20 million, open to greatly improve staff housing. Jul 28 — the company wins a 15-mu plot in Quanzhou's Donghai HQ economic zone at auction.

Mar 21 — named a 'Fujian Contract-Honoring & Credit-Keeping Enterprise' (2009–2010). May 7 — the Goldeer-sponsored TV variety show premieres on Fujian TV. Sep 24 — the 'Nenlvbao' laundry-liquid tasting event and 'Brand Quanzhou' special program are grandly held at the Quanzhou broadcasting center.

Apr 18 — ICAMA director Sui Pengfei leads a research visit. Jun — again named the 'Signature Brand of China's Mosquito-Coil Industry'. Aug — the eco-friendly micro-emulsion water-based aerosol project is approved under the National Torch Program. Sep 15 — the new incense brand 'Fuqing' is launched.

May 12 — a Mother's Day parent-child laundry event sets a Guinness World Record with 100+ families. Dec 16 — named a provincial Innovative Enterprise by the Fujian Science & Technology Department; the Zhang Hua'an Model-Worker Studio is named a 'Fujian Model-Worker Studio'.

Mar 12 — brand-image upgrade launched with Korea's Red Dot design. Apr 25 — entertainment marketing campaign with the pop duo Phoenix Legend. Aug 18 — with a brand value of RMB 7.522 billion, Goldeer enters China's Top 500 Most Valuable Brands (No. 406). Dec 1 — Fujian Jinlu Network Technology Co., Ltd. is founded.

Participates in drafting/revising 8 industry and national standards for household insecticide products — 2 industry standards (Apr), the coil standard ranked first (Jul), and 5 national standards (Sep).

Mar — named a Fujian 'Ankang Cup' Advanced Unit. May 18 — the 'Goldeer Train' high-speed rail naming launched on the Ganzhou–Shanghai Hongqiao line. Jun — among the first batch of 'Quanzhou Time-Honored Brands'.

Aug — named a 'Fujian 2018 High-Growth Industrial & IT Enterprise'. Sep — wins the 2018 International Carbon-Gold single award 'China Green-Effect Enterprise Green Responsibility Award' at the World Economic & Environmental Conference in Beijing.

Jan — selected as a provincial high-tech enterprise (2018 second batch). Jun — named a '2019 Fujian Provincial Leading Enterprise'. Sep — Chairman Zhang Hua'an receives the '70th Anniversary of the PRC' commemorative medal from the Party Central Committee, the State Council and the CMC. Oct — selected among the '70 Brands of the 70th Anniversary of the PRC'.

Jan — named a 2019 Fujian Intellectual-Property Advantage Enterprise. Apr — the Goldeer brand story film airs on CCTV-1. Aug — the Party branch is upgraded to a general Party branch. Nov — recognized by the Ministry of Industry and Information Technology as a national specialized & sophisticated 'Little Giant' enterprise.

Mar 14 — listed as a Fujian industrial leading cultivation enterprise. Jun 25 — the Jinlu Party-Building Culture Hall opens. Jul — named among China's Top 10 Light-Industry (household sundries) enterprises of 2020. Aug 1 — the grand 'Forty Years of Jinlu, Creating a New Future' 40th-anniversary celebration is held. Dec 15 — certified as a National High-Tech Enterprise.

Feb 25 — GM Zhang Xiangrong named a 2021 Quanzhou Economic Figure. Aug 12 — the Zhang Hua'an State-Council-Special-Allowance expert studio is certified by Quanzhou. Oct 27 — recognized as a 2022 National Intellectual-Property Advantage Enterprise by CNIPA. Dec 21 — listed as a provincial 'Happy Enterprise' pilot by the Fujian federation of trade unions.

Jan 16 — a silver medal at the 2022 Nuremberg International Invention Exhibition (Germany), plus one first and one second prize at the Fujian 'Five Small' Workers' Innovation Contest. Jun 10 — listed as a Nan'an private-industry leading enterprise (2022–2023). Jun 17 — the eco-friendly chain cockroach-gel bait technology wins gold at the 6th China (Shanghai) International Invention Expo. Jul — the first 'Goldeer-sponsored class' opens with Minnan Science & Technology College.