أربعون عامًا من حماية المنزل


شركة فوجيان جينلو للكيميائيات المنزلية المحدودة هي شركة علامة تجارية معروفة في صناعة منتجات النظافة الصينية. تقع في نان آن بمدينة تشيوانتشو — الملقبة بـ«أرض العلوم الكونفوشيوسية الصغيرة على الشاطئ» — وتأسست في أغسطس 1981، وبعد أكثر من أربعين عامًا من العمل الدؤوب أصبحت كيانًا اقتصاديًا متنوعًا عابرًا للمناطق والقطاعات: مجموعة تدمج الصناعة والتجارة والثقافة والترفيه والخدمات، ولها فروع في جيانغشي وفوتشو وغيرهما. يغطي الحي الصناعي جينلو أكثر من 100,000 م²، ويضم مبنى إداريًا فاخرًا من الطراز الأول، وحرمًا على طراز الحدائق، ومعدات متقدمة، وشبكة لوجستية قوية. هذا المجمع الحديث هو ثمرة سنوات من الجد — وسند راسخ للانطلاق نحو السوق. طائر الجينلو المُحلِّق يتفتح كزهرة نادرة في غابة الشركات الصينية.
بجذورها في الصين وتطلعها نحو العالم، أدخلت جينلو تقنيات ومعدات متقدمة من اليابان والولايات المتحدة. تشمل منتجاتنا خمس سلاسل رئيسية من مبيدات الحشرات المنزلية — لوالب جينلو، بخاخات المبيدات، الألواح الكهربائية، السوائل الكهربائية واللوالب الخطية — بأكثر من مئة نوع. وبالالتزام بمبدأ «لا قيمة لوجود المؤسسة إلا إذا نفعته المجتمع»، أثمرت أربعون عامًا من الاستكشاف بفضل الجودة. فمنذ عام 2002 أصبحت علامة «جينلو» أول «علامة تجارية شهيرة في الصين» معترف بها من إدارة الصناعة والتجارة الحكومية في قطاع الكيميائيات المنزلية. وفي 2006 حصلت لوالب جينلو على لقب «المنتج الصيني المشهور». وقد اجتازت منتجات جينلو شهادة العلامة البيئية الصينية وISO 9001، وتحظى بثقة المستهلكين لجودتها الثابتة. كما جمعت جينلو أكثر من 500 جائزة، منها الجائزة الدولية للاختراع في جنيف في دورتها 21، وألقاب «مؤسسة وطنية تحترم العقود»، «بيت نموذجي للعمال»، «مؤسسة الصناعات الخفيفة المتميزة»، «منتج مشهور محمي من الدولة»، «مؤسسة وطنية للتقنية العالية»، «العملاق الصغير المتخصص»، «70 علامة لذكرى الـ70 لتأسيس الصين» وسلسلة أوسمة من مقاطعة فوجيان.
لكي تنجو المؤسسة وتنمو علامتها التجارية، لا بد من الابتكار. نتبنى استراتيجية «جودة المنتج أساسًا، والإعلان دليلًا، وخدمة البيع قوة هجومية، وسمعة العمل ضمانًا»، وأسسنا شبكة مبيعات تغطي 31 مقاطعة صينية وتمتد إلى أكثر من 30 دولة. وانسجامًا مع مبدأ أولوية المستهلك والاهتمام بخدمة ما بعد البيع، نجعل من احتياجات المستهلكين اتجاهًا لخدمتنا.
لفت إقلاع جينلو انتباه الجهات والقيادات على مختلف المستويات — وقد زار المجموعة كبار الشخصيات وأشادوا بتطورها. وأمام هذا الحرج من الأوسمة، تواصل جينلو روحها المؤسسية «الامتنان، النزاهة، الابتكار، المشاركة، العمل الجماعي»، وتتقدم بأسلوب عملي، وتتكامل ذاتها في المنافسة وترتقي في التطور.
Aug 1 — Nan'an County Mosquito-Coil Factory officially opens, producing the Rongji brand coil under director Zhang Hua'an with 18 staff.
Nov — OEM mosquito-coil production begins for Hangzhou Yongxin Chemical Works ('Liegu' brand).
Sep — pyrethrin introduced from Japan; Goldeer premium mosquito coils developed, opening the market with 'highly effective, non-toxic'. Oct — a self-penned slogan at the Zhengzhou national trade fair wins orders from distributors in nine provinces and cities, and the premium coil breaks through in sales.
May 1 — Director Zhang Hua'an receives the Fujian May 1st Labor Medal (1984) from the provincial federation of trade unions.
Jan — the Goldeer premium coil wins an Innovation Award at the Quanzhou exposition of provincial small commodities. Dec — Zhang Hua'an is named a Fujian Advanced Individual in Work Safety.
Nov — a Japanese electric mosquito-mat production line is imported; profitable in its very first year, accelerating the company's growth.
Dec — the Goldeer premium coil wins the Fujian Excellent New Product Award and is named both a Fujian Quality Product and a national light-industry Quality Product.
Mar — the factory's Party branch is founded. Oct — the Sino-Philippine joint-venture contract for a mosquito-coil factory is signed with Wu Shengjing, chairman of the CEMRO Group. Dec — named a Provincial Advanced Enterprise; the electric mosquito mat wins the Fujian Quality Product title and the first 'Consumer Trustworthy Product' of Fujian.
May 25 — the factory is renamed Nan'an Mosquito-Coil General Factory. The Goldeer aerosol wins a Fujian sci-tech progress third prize; Dec — the electric mosquito mat is named a Ministry of Light-Industry Quality Product.
Apr — Zhang Hua'an receives the national May 1st Labor Medal as an Outstanding Business Manager. Oct — the Goldeer cockroach-repellent coil is successfully developed. Dec — study visit to Sumitomo Chemical in Japan.
Jun — full ownership of the 'Goldeer (金鹿)' trademark is approved by the State Trademark Office; the cockroach coil wins a gold award at the Fujian Invention & Innovation Exhibition. Aug — Zhang Hua'an is engaged as an adjunct associate professor by Huaqiao University. Nov — the Household Insecticide Research Institute is established.
Jan — the Sino-Philippine JV Huasheng Mosquito-Coil Factory (Philippines) starts production. Mar — silver medal at the 21st Geneva International Invention Expo. Jun 8 — Fujian Jinlu Group Company established. Aug — 'Goldeer' named a Fujian Famous Trademark. Oct — General Manager Zhang Hua'an granted a State Council special allowance.
Jun — the cockroach coil wins a light-industry sci-tech progress third prize; the aerosol wins gold at the 5th Asia-Pacific International Trade Fair. Dec — the premium coil is listed as a Ministry of Light-Industry Quality Product.
Jan — the cockroach coil wins a China Light-Industry Excellent New Product second prize. Apr — General Manager Zhang Hua'an is named a National Model Worker by the State Council. Jun — listed as a Fujian Technology Innovation Enterprise. Dec — named a National Light-Industry Excellent Enterprise.
Jul — coils and electric mosquito mats are listed as 1996 recommended products by the China Household Sundries Industry Association. Dec — Goldeer household insecticide products are named 'Fujian Famous-Brand Products' by the provincial government.
Jun 30 — the intangible asset value of the Goldeer (GOLDEER/JINLU) brand is appraised at RMB 702.81 million. Jul — the coil is named a 'China Consumer Trustworthy Product' by the China Consumers' Association.
Jan — Zhang Hua'an is elected a deputy to the 9th National People's Congress. Nov 16 — 'Goldeer JIN LU' is named a Fujian Famous Trademark. Dec — annual tax payments reach RMB 10.27 million, the first ten-million-yuan taxpayer in Nan'an.
Mar — the coil is listed in the third batch of Key Protected Famous Products under the national '121 Plan'. Oct — attendance at the South Africa International Trade Fair. Dec 27 — the Jinlu Hotel is officially rated a three-star tourist hotel.
Jul 9 — then-Fujian Governor Xi Jinping inspects the Jinlu Industrial Park, speaks highly of Goldeer's development and pledges support for the 'Goldeer' China Well-Known Trademark application. Oct — 'Goldeer' is listed by the State Administration for Industry & Commerce as a 'Nationally Key Protected Trademark'.
Aug — listed among the nation's 100 'Contract-Honoring & Credit-Keeping' enterprises by ten ministries including the SAIC. Dec 31 — with provincial government approval, the group is restructured into Fujian Jinlu Daily Chemical Co., Ltd.
Feb 16 — Finance Minister Xiang Huaicheng inspects the company. Mar 12 — the 'Goldeer' trademark is recognized as a China Well-Known Trademark covering coils, electric mats and aerosols — the first in the daily-chemical industry recognized by the SAIC. Sep 29 — the Jiangxi Ruichang branch is officially registered.
Jan — the in-house magazine 'Jinlu People' is founded; the company is named a 'National Contract-Honoring & Credit-Keeping Enterprise' by the SAIC. Nov 7 — Goldeer coils and aerosols obtain the China Environmental Labeling product certification from the State Environmental Protection Administration.
Mar 24 — Fujian deputy party secretary Wang Sanyun inspects the industrial park; a city symposium on Party building in private enterprises is held at the Jinlu Hotel.
Feb — Mr. Zhang Xiangrong is appointed General Manager. Apr 12 — the company co-founds Quanzhou Science & Technology Middle School with Quanzhou No.5 Middle School. Jun 3 — honored as a 'National Model Workers' Home' by the All-China Federation of Trade Unions.
Goldeer spiral coils are named a 'China Top-Brand Product'; the secretary-general of the national household insecticide committee visits and speaks highly of Goldeer's leading role in the mosquito-coil industry.
May — Chairman Zhang Hua'an receives the Fujian May 1st Labor Medal. Dec — new products win one gold and two silver awards at the Fujian '6·18' Cross-Strait Workers' Innovation Awards.
May — donations to the Wenchuan earthquake relief total RMB 550,000 in cash and supplies. Jun — four R&D projects win one silver and three bronze awards at the '6·18' Cross-Strait Workers' Innovation Exhibition. Sep — Goldeer coils are named the 2008 'Signature Brand of China's Mosquito-Coil Industry'.
Jul — recognized as a 'Fujian High-Tech Enterprise'; Jul 9 — certified as a Quanzhou Municipal Enterprise Technology Center.
Jan 28 — the Jinlu Apartments, built with an investment of over RMB 20 million, open to greatly improve staff housing. Jul 28 — the company wins a 15-mu plot in Quanzhou's Donghai HQ economic zone at auction.
Mar 21 — named a 'Fujian Contract-Honoring & Credit-Keeping Enterprise' (2009–2010). May 7 — the Goldeer-sponsored TV variety show premieres on Fujian TV. Sep 24 — the 'Nenlvbao' laundry-liquid tasting event and 'Brand Quanzhou' special program are grandly held at the Quanzhou broadcasting center.
Apr 18 — ICAMA director Sui Pengfei leads a research visit. Jun — again named the 'Signature Brand of China's Mosquito-Coil Industry'. Aug — the eco-friendly micro-emulsion water-based aerosol project is approved under the National Torch Program. Sep 15 — the new incense brand 'Fuqing' is launched.
May 12 — a Mother's Day parent-child laundry event sets a Guinness World Record with 100+ families. Dec 16 — named a provincial Innovative Enterprise by the Fujian Science & Technology Department; the Zhang Hua'an Model-Worker Studio is named a 'Fujian Model-Worker Studio'.
Mar 12 — brand-image upgrade launched with Korea's Red Dot design. Apr 25 — entertainment marketing campaign with the pop duo Phoenix Legend. Aug 18 — with a brand value of RMB 7.522 billion, Goldeer enters China's Top 500 Most Valuable Brands (No. 406). Dec 1 — Fujian Jinlu Network Technology Co., Ltd. is founded.
Participates in drafting/revising 8 industry and national standards for household insecticide products — 2 industry standards (Apr), the coil standard ranked first (Jul), and 5 national standards (Sep).
Mar — named a Fujian 'Ankang Cup' Advanced Unit. May 18 — the 'Goldeer Train' high-speed rail naming launched on the Ganzhou–Shanghai Hongqiao line. Jun — among the first batch of 'Quanzhou Time-Honored Brands'.
Aug — named a 'Fujian 2018 High-Growth Industrial & IT Enterprise'. Sep — wins the 2018 International Carbon-Gold single award 'China Green-Effect Enterprise Green Responsibility Award' at the World Economic & Environmental Conference in Beijing.
Jan — selected as a provincial high-tech enterprise (2018 second batch). Jun — named a '2019 Fujian Provincial Leading Enterprise'. Sep — Chairman Zhang Hua'an receives the '70th Anniversary of the PRC' commemorative medal from the Party Central Committee, the State Council and the CMC. Oct — selected among the '70 Brands of the 70th Anniversary of the PRC'.
Jan — named a 2019 Fujian Intellectual-Property Advantage Enterprise. Apr — the Goldeer brand story film airs on CCTV-1. Aug — the Party branch is upgraded to a general Party branch. Nov — recognized by the Ministry of Industry and Information Technology as a national specialized & sophisticated 'Little Giant' enterprise.
Mar 14 — listed as a Fujian industrial leading cultivation enterprise. Jun 25 — the Jinlu Party-Building Culture Hall opens. Jul — named among China's Top 10 Light-Industry (household sundries) enterprises of 2020. Aug 1 — the grand 'Forty Years of Jinlu, Creating a New Future' 40th-anniversary celebration is held. Dec 15 — certified as a National High-Tech Enterprise.
Feb 25 — GM Zhang Xiangrong named a 2021 Quanzhou Economic Figure. Aug 12 — the Zhang Hua'an State-Council-Special-Allowance expert studio is certified by Quanzhou. Oct 27 — recognized as a 2022 National Intellectual-Property Advantage Enterprise by CNIPA. Dec 21 — listed as a provincial 'Happy Enterprise' pilot by the Fujian federation of trade unions.
Jan 16 — a silver medal at the 2022 Nuremberg International Invention Exhibition (Germany), plus one first and one second prize at the Fujian 'Five Small' Workers' Innovation Contest. Jun 10 — listed as a Nan'an private-industry leading enterprise (2022–2023). Jun 17 — the eco-friendly chain cockroach-gel bait technology wins gold at the 6th China (Shanghai) International Invention Expo. Jul — the first 'Goldeer-sponsored class' opens with Minnan Science & Technology College.
أكثر من 500 جائزة وشهادة — يُعرض أدناه جزء منها.
منتجاتنا تصل إلى أكثر من 60 دولة
بنيت جينلو شبكة مبيعات تغطي 31 مقاطعة صينية وأكثر من 30 دولة، مع خبرة واسعة في التعاون OEM في الشرق الأوسط وجنوب شرق آسيا وأفريقيا وأمريكا الجنوبية، بما في ذلك تطوير منتجات مخصصة للأسواق الحلال.
خلق حياة صحية وأفضل للبشرية.
بناء مؤسسة عمرها مئة عام وقيادة القطاع.
Goldeer، من أجل حياة أفضل فقط.
خمسة التزامات
- تقديم منتجات نظافة خضراء واحترافية وصحية وآمنة لملايين الأسر.
- خلق حياة صحية وأفضل للبشرية.
- تطوير علامة «Goldeer» إلى علامة صينية وطنية ذات تأثير دولي.
- جعل كل منتج بجودة ذهبية وتقنية عالية.
- بناء Goldeer المئوية وأن تصبح رائدة القطاع.
خلق حياة صحية وأفضل للبشرية.
بناء مؤسسة عمرها مئة عام وأن تصبح رائدة القطاع.
الامتنان، النزاهة، الابتكار، المشاركة، العمل الجماعي.
لا قيمة لوجود المؤسسة إلا إذا نفعت المجتمع.
جيش، مدرسة، عائلة.
Goldeer، من أجل حياة أفضل فقط.